MOMAD, acronym for fashion in Madrid (MOda en MADrid), is a fair that takes
place usually in September in Madrid fair pavilion, Ifema. MOMAD is the largest fashion showcase of the Iberian Peninsula for the presentation of new collections, new brand and retail concepts, lifestyle and trends.
Under the umbrella brand of ShoesRoom by MOMAD, footwear companies exhibit at MOMAD Fashion and Accesories show. Moreover, ShoesRoom also takes place in winter as a separate event, so they can present Fall/Winter and Spring/Summer collections.